ThinkPink 2014 Logo_NEW_Page_5The Shingletown Medical Center (SMC) board members, staff and community volunteers will be handing out bags and carnations on Nor-Cal’s Think Pink Day, Thursday, October 15th. The stuffed Think Pink Bags will be handed out to drivers from 6:30am to 10:00am. Bags will be handed out in the drive-thru parking lots of Pioneer Pizza, AG & Company English Toffee Candy directly across from the Pioneer and SMC has added an additional site at Black Butte Market. Depending on the distribution volume there may also be bags available throughout the day at the medical center and the library.

SMC hopes you can come by and pick-up the always informative and educational information along with the beautiful pink carnation sponsored by our very own community member Cheryl Hull. The following is information on Nor-Cal Think Pink and their various programs and events. Further information can be viewed on their website: and Facebook page.

Who We Are:

Established in 1996, Nor-Cal Think Pink is a community effort to promote breast cancer awareness. Early detection is the best defense against breast cancer – when caught and treated early; breast cancer has a 98% cure rate. Our efforts culminate every year during Breast Cancer Awareness Month in October with “Think Pink Day”. The day is filled with activities to raise awareness of the importance of early detection in the fight against breast cancer. It is our hope that through advocacy and outreach education with our surrounding communities in Shasta, Siskiyou, Modoc, Tehama, Trinity and Plumas counties, women will recognize the importance of annual mammograms and monthly self-breast exam.

Our Mission:

To save lives through early detection and breast cancer awareness in Northern California. Our Story: Think Pink Day originated in 1997 in Northern California with three individuals: Dr. Michael Figueroa, Oncologist, Carol Lake previously of the American Cancer Society – Northern California Unit, and Melody Christenson, retired from MD Imaging and Solace Cancer Center in Redding, California. Driven by the mutual goal to decrease the number of women diagnosed with late stage breast cancer, they handed out 500 breast cancer educational bags to the public in Redding. Today, Nor-Cal Think Pink distributes 40,000 bags to over 40 communities in the North State, including Shasta, Tehama, Trinity, Siskiyou, Modoc, and Plumas Counties on Think Pink Day. The campaign has now expanded to promote breast cancer awareness throughout the year with additional programs and events including educational presentations and informational booths, Cowboy Up Think Pink!, and the Pretty In Pink Prom.

Our Community Programs & Events:

Think Pink Day:
The day is filled with activities to raise awareness of the importance of early detection in the fight against breast cancer. 40,000 bags are distributed throughout Redding and surrounding communities with educational materials and other items to help us all remember the importance of early detection.

Sundial Bridge Lighting Ceremony:

Think Pink Day is wrapped up in the evening by a special ceremony at the Sundial Bridge. The Sundial Bridge is lit with a pink glow to support breast cancer awareness and education. There are educational booths and speakers throughout the event.

Education Program:
Throughout the year, Nor-Cal Think Pink hosts an informational booth at events targeting health and women. Workshops and presentations about the importance of breast self-exams are also taught at various organizations and clubs.

Pretty In Pink Prom:
Nor-Cal Think Pink’s first formal fundraiser will be held in March 2016. In addition to raising funds, this event was conceptualized with the strategy to target a younger demographic of women age 25-45 with the message that it’s never too early to be proactive with their breast health. Night will include hors d’oeuvres, cocktails, raffle prizes, and of course, dancing!